Links, Can I Buy Them?

There's nothing wrong with buying an ad on a website that links back to your website or domain.  People do it all the time.  Advertising your site is good for traffic and that’s the key.  Posting your domain on popular sites where your target market typically spends time is really how it all works. After all, the game is to bring targeted traffic back in right? Your advertisements on other people's sites are none of the search engines business and will not get your site banned.   Why has this become such a key element of SEO?  How you market your site is completely up to you, and you don't need to worry about the search engines if you decide to purchase text link ads.  It’s become the holy grail of SEO because everyone’s trying to out-do the next competitor, and we know how much Google likes losing control. 

Whats everyone’s issue?

Here's where it gets a bit confusing. The majority of ads purchased out there are done so in an attempt to artificially inflate the sites link popularity, and not even really for the traffic they’re intended to provide.  Shocker right?  Not only did we figure it, but so did Google.  Since having a popular site can often help with natural search engine rankings, people have been looking for cheap and efficient ways to boost their site's popularity for years.  Pay these simple solutions no mind, and ask us for details on the best search engine optimization service out there.

It’s us against them?

To the search engines, a link is intended to state that someone found a site useful and wanted to tell other people about it.  It’s a pretty simple theory really. Now at one time, it was a pretty true tell of how many people found a given site interesting.  Now, a link basically means nothing.  Trades between webmasters, ads, blocks of low quality sources…they’re all out there.  And now, with no way for a search engine to really know the intent of a link, things have really gotten rather convoluted.

Ads used to have tracking links, so that webmasters could measure the ROI.  Today, text linkers often prefer to keep the tracking codes off because their Google analytics software no longer needs them.  Probably pretty important to take an SEO moment here to note that Google’s become so successful, they can provide delicious free software for us to use on our SEO efforts against them.  Pretty nice of them really, considering that we’re using analytics programs to print out statistics for a local search engine optimization company who’s managing everything.  Not that we’re not supposed to, it’s just difficult for Google because it’s the source of what is confusing the search engine algorithms. On one side, free thinkers that they are, Google doesn’t feel its fair to tell anyone whether they should or should not advertise on other sites.  Alternately, if they know we’re buying bulk links to simulate link popularity, they have to adjust their own secret internal proprietary software right?  Without a clear way to figure out which links are really a vote for a site, and which are simply a paid ad, the relevance of the search output for any given keyword phrase can be skewed towards those who are willing to put their money where their mouth is.  Ask us about increasing your link popularity with our search engine optimization experts.  That said also be careful.  It’s easy for the search engines to dig a little deeper if they want to and check on footprints that can be left behind in the code.  Remember It would be no trouble at all for a search engine to do a little digging into what the latest footprints are, seek out all pages that have them, and simply not allow them to pass any link popularity.  Ask us about the proper way to configure an all inclusive search engine optimization promotion for you.