As more and more people have access to the internet more and more people are also opting to do their shopping online. This is why having a website that is designed to handle orders efficiently is very important. Contrary to popular belief the design for an e-commerce website is different from the conventional website. Keep in mind that the website has to generate traffic and convert this to sales. Here are some tips for a flawless e-commerce web design.
• Positive User Experience
In the real world if your customer experiences something bad inside your store then chances are they won’t come back again. The same is true in cyberspace. You can give them a positive website experience by having a website that is attractive and easy to use. If shopping in your site is difficult then they will go somewhere it is easy to do so.
• Simple Navigation
A website needs to be easy to navigate. Buttons should be visible and people should have no problem going from one page to the next. Simple navigation also means that they know in which section they are easily.
If you want your customers to part with their hard-earned money you have to be able to provide a secure means of doing so. Provide at least 2 payment options and make sure they are secure so as to provide peace of mind to your clients.
• Shopping Cart
For ecommerce design it is important that the shopping cart is visible. Usually designers put this at the right hand side of the screen.
If you have promotions make sure that they are done in an attractive and displayed visibly to attract and entice customers.