When you want to have a high ranking website, SEO or search engine optimization is very important. SEO is the process of making it easy for search engines to find your website. SEO campaigns are very thorough and sometimes even the pros make mistakes. When hiring an SEO company here are some of the most common mistakes you need to be wary of.
• Lack Of Targeted Keywords and Key Phrases
A lack of targeted keywords can break your site. If a searcher types a set of keywords or phrases on a search bar that you would like to be found for, but do not have then the searcher will not be able to find you. There are many tools SEO companies and individuals can use to make sure that they are targeting the right keywords for their websites.
• Bad Content
Website bots love content, and so do people who actually read your content. Make sure that your content is interesting. Keep in mind that people are most likely looking for information when they are on the internet. Make sure you are providing this information to keep them coming back for more.
• Poorly Designed Website
When it comes to designing websites you would think that SEO companies are good at this. Most of them are but there are those who execute their designs poorly. If a website is hard to navigate, has too much graphics or has poorly designed frames then chances are search engine bots will not like crawling the website.
• Black Hat SEO Techniques
Some SEO companies could employ Black Hat SEO techniques to promote your website. These techniques are frowned upon by search engines and could get your website suspended or banned. Avoid companies that practice keyword stuffing, doorway pages and invisible texts to name a few.