Search engine optimization or SEO is important to websites who want to rank well and want people to find their sites. Even though professionals there are SEO companies who commit SEO mistakes and practice the wrong SEO. The good news is that there are ways to spot the wrong SEO service.
You will know that that you’ve spotted the wrong SEO service when they promise you that they will have your site number 1 on Google the next day. When it comes to SEO it is best to remember that it will be the search engines that will be doing the rankings not SEO professionals or companies.
Using black hat SEO techniques is also a giveaway. These techniques are considered by search engines as unethical. It can include practices like link farming or spamming. Companies that use these kinds of dubious techniques should be avoided.
SEO companies or so called professionals that design sites without 301 Redirects is not worth the money. A 301 redirect is a redirect from one URL to another. This is important because if someone does not know that you moved, how will they find you? Think of this as a change of address notification to your post office.
In the world of SEO content is king so a firm that writes bad content should be avoided. so a firm that writes bad content should be avoided. Good and entertaining content is why people visit your site. If you have info they want they will come back for more.