Search engine services refer to a collection of services offered by a third party vendor. The aim of these companies is to assist businesses and organizations obtain better exposure and better search engine ranking. Some of the processes involve include SEO services, SEM and Website optimization.
• SEO Services
The goal of this type of search engine services is to increase the amount of visitors to a website. SEO service ensures that your website is accessible to search engines. Aside from this it also works so that your website could easily be found by potential visitors by increasing your search engine rank. SEO service includes submission to search engines, article directories, bookmarks and backlinking.
• SEM Services
Search engine services also include SEM or search engine marketing services. As opposed to SEO which focuses on organic methods to obtain better ranking and more visitors, SEM increases visitors and rank through paid advertising. Some examples of SEM services include pay-per-click advertising, paid article directory submission and contextual advertising.
• Website Optimization
A website needs to be optimized on site and off site in order for potential clients and visitors to find it easily. Examples of onsite website optimization include website design, choosing the right domain name, keyword research and having meaningful and informative content.
Offsite website optimization basically refers to the process of using your keywords as anchor text and getting links to your website. Backlinks are usually created via directory submissions, article writing, forum postings, blogging, press releases, social networking and reciprocal linking.