Search engine optimization is truly important. Consider this: according to studies 95% of people who use search engines do not make it past the first page. If you are serious about making your website rank high, consider these top search engine optimizing tips.
• Title Tags
Never under estimate the power of title tags when it comes to search engine optimizing. The page title tell search engines as well as the public what they can hope to find in your website. Without the proper title tags the odds of ranking high in search engine rankings are extremely slim.
A web page’s title page is located at the top of your browser. What you want is to place your keywords on the title tag. Make sure that every page in your website has a unique title page.
• Meta Description & Meta Keywords
Meta description and meta keywords are information about your site that is hidden in the code. Search engines use this to get more information about your website.
Meta description is literally a description of what can be found in your website. Ideally this should include a call to action. It does not bode well for your search engine optimizing efforts if you have a good description but nobody clicks on your link. It is also ideal that your meta description includes keywords that you are ranking for.
The meta keywords should contain keywords related to your website. It should also include industry keywords whether you are ranking for these words or not.
• Internal Linking
When it comes to search engine optimizing, linking your pages with each other is a good way of telling visitors that there are other pages that might be of interest to them in your website. Anchor text links will tell search engines what the page is about and link your pages with each other.
• Good Content
If people like what they find in your website they will keep coming back. This is why good, entertaining and informative content is very important. Originality is also preferred when it comes to search engine optimizing so make sure that you don’t plagiarize other writers or websites.