This week, we wanted to focus the blog on something we see time and time again, but often, people don’t even realize is part of the site(s) that they engage every day. A Content Management System, or CMS is designed to basically serve as an automated foundation for a website, simplifying the maintenance and addition of content to a domain by someone who doesn’t necessarily know how to write a page from the ground up in PHP or HTML. They allow for numerous plugins to be easily added (including several common SEO plugins that make increasing your visibility on the engines much easier) and used by a non-programmer. If you don’t know how to write HTML, you may never be able to simply add a little extra content to your site, but with a common CMS, it becomes as easy as adding a new blog to your Word Press site.
Unfortunately, many CMS’s lack even basic SEO features, such as the ability to select title tags, headings, and anchor text. Other CMSs may allow these basics, but aren’t crawler-friendly or create massive duplicate content throughout a potential website. We at New Pulse Management typically recommend and install Joomla. It’s a free program, is widely used and accepted, and contains all the appropriate plugins to get the job done. If you know what you’re doing, the sky is really the limit with this CMS. Ask one of our SEO experts for information on how to improve the rank and position of your page, as well as one of our web design specialists for information and pricing on installing and building a site around a good CMS.