Statistics show that 80% of Americans live within 8 kilometers of the stores they frequent. This means that vamping up your local search marketing efforts can mean good business for your website and even your store front. If your local search marketing efforts are stagnant or need boosting then check out these tips below.
- Social Media
If you’re not on Twitter, Facebook or YouTube then you’re missing out on a lot of potential clients. There are many techniques to target local customers and being on social media websites will give you instant access to the local community. Having a fan page is also a good way for your company to touch base with your clients as well as a good platform not just to market but to communicate with them as well.
Newsletters are good ways to keep your clients in the loop as to what’s going on with your business. You can easily announce sales, product reviews and even launch new products via you newsletter. Newsletters are easy to make and if you don’t have time then you can easily hire somebody who can make a monthly newsletter for you.
Search marketing is closely related to search engine optimization, so make sure that your site is optimized locally. If you’re selling electronics for example and your business keeps on popping up at the top of search engine results pages then this is definitely good news for your company when locals see these results.
- USE PPC
Google’s PPC or Pay-Per-Click is a good way to improve or boost your search marketing efforts. The great thing about PPC is that you are able to target customers based on geographical locations. This means that your ads will only be shown to relevant audiences.