The goal of Search Engine Marketing or SEM is to increase a website’s visibility in search engines. Increasing a website’s presence can mean more traffic and increase profitability. Therefore SEM has become one of the most often used tools in the search engine rankings game. Here are some SEM methods that can help drive traffic to your website.
Search engine optimization or SEO has become one of the standard methods of SEM. Having a website optimized for search engines is one of the most effective methods of rising through the ranks. These methods include blogging, backlinking, on page SEO, keyword research and article submissions to name a few. There are automatic and manual ways to do these processes.
Pay-per-click or PPC is a method of SEM that deals with paid advertisement in search engines like Google and Yahoo. These are the sponsored links found in various areas of a search engine result page like the top, bottom or right hand side. These types of techniques can increase a website’s income and exposure. Google AdWords campaign is one of the most successful and often used in the business. Think of PPC as the internet equivalent of a television commercial.
Directories and Portals
If PPC is like a TV spot then directories and portals are like placements on the classified ads or yellow pages. Directories and portals are like mini-search engines that help people search for things more conveniently. They list products and services according to category, location, product, company name, etc. With the help of SEM, listing in the appropriate directory or portal with a link back to your website can attract potential buyers.