This is definitely not a good idea, although it happens all the time. Problem is, designers make it look pretty, and SEO nerds make it visible. Neither wants to do the other’s job, so they just don’t. It’s your responsibility as a buyer, to make sure you’re clear about what you need, and make sure that both pillars are covered somewhere through the mix, and hopefully, under budget. I have seen this mistake repeated hundreds of times. Even experienced web designers fail to consider the results of design decisions on search optimization until it’s too late. What is the point of spending thousands of dollars for a well “designed” web site if nobody ever sees it? Consult a search engine specialist early in the design process.
Even if your web site marketing strategy relies heavily on paid search advertising a consultation with a professional optimization expert may expose flaws in your site’s layout. Points in the flow of information that tend to cause users to lose interest or become confused may become apparent, better to address these issues early on. Focus on an overall position of visibility, and make sure your site ultimately has a ‘conversion’ process to get the site visitor to complete whatever the ultimate goal is; a conversion form completion, a call into a sales rep, or a purchase right on the site. Also, let us know if we can be of any service. New Pulse Management is a diamond in the rough, as unlike most of the competition, we’re not only completely transparent…we’re also a full service design and search engine optimization company in Los Angeles. Don’t be shy, give us a call and take us up on a free website analysis, and personalized consultation.