You really have to make back links if you want to compete for the first page of a popular search term. SEO companies make 90% of their money by making back links to a site, and Google definitely still holds back links as an important algorithmic element. To make sure you get the most out of your campaign, focus on the big three. Anchor texting, the length of time the link remains active, and whether or not they’re categorically related. Page rank is not that easy to work out, because Google doesn’t tell you exactly how they calculate it, but basically if a page links to yours, it transfers some of its page rank onto yours, divided by the amount of links leading from that page.
More back links from anywhere is usually better than less, but if you are creating new pages from social bookmarking sites or articles as back links, make a few links to them as well, to boost their page rank, and therefore yours. Creating a healthy mix of page rank values too. If you only target sites who got a higher PageRank than you did, it looks like you’re a leech. I talk more about sites to make back links from in other articles, but keep things simple. The moral of the story is that just throwing up some used link in someone’s blog that will be removed at the end of the month, isn’t anchor texted, and is coming from a blog about microwaves, isn’t going to help your mortgage company get a substantial amount of traffic. Our search engine optimization specialists can help create an SEO promotion that will improve your Page Rank, position, and overall visibility.