Search engine optimization is very important to websites especially if you want traffic. Contrary to what many people say about SEO it is not intimidating. What is intimidating about SEO is that in order to reach the top you need to be constantly at it. SEO campaign can last many months before results are even seen.  Here are search engine optimizing steps to take note if you want to blast your way to the top of the search engines game.

• Website Structure

The structure of a website affects the way search engine bots “see” your site. The way codes appear affects the way search engines prioritize content in a website. For example if your navigation is found higher in the code of your website before the content then it is given priority. Websites should be structured in a way that spiders will crawl the most important part first. This will give priority to your content which is what matters most.

• Content Optimization

Content optimization covers keyword density, site formatting and site relevancy. Keyword density refers to the number of times keywords appear in your page. Optimal keyword density is around 3-5%. Site formatting also matters. There are web designers that like to highlight keywords by making it bold or italicizing the keywords. This is because they want to draw the eye of the reader to the keywords. But formatting refers more to the usability of the keywords rather than italicizing or bolding.

The relevancy of your website will impact its search engine ranking. For example if your site is about used cars you will find it easier to rank for related keywords rather than the general phrase used cars.

• Link Building

Link building is perhaps one of the most discussed SEO practices of all time. There is no one best link building strategy. Techniques and algorithms always change. However there are many tried and tested link building techniques such as directory submissions. Reciprocal linking is also a good tool especially if there are a lot of related websites in your niche.

• Social Media

Social media is the rave today. Millions of people are logged into social media sites such as Facebook, Twitter and YouTube. Aside from its linking power, social media can also help raise popularity, relevancy and brand awareness. It is also a good platform for website owners to reach their potential clients.